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Logo savvy : (Record no. 4704)

000 -LEADER
fixed length control field 00791nam#a2200229#a#4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200219124304.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130625 2007 mau eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592533046
International Standard Book Number 1592533053
041 ## - Language
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
Item number C559
Edition number 23
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Chua, Perry
9 (RLIN) 19837
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Logo savvy :
Remainder of title top brand design firms share their naming and identity strategies /
Statement of responsibility, etc Perry Chua, Dann Ilicic ; Wow Branding.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Gloucester, Mass. :
Name of publisher, distributor, etc Rockport,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 191 p. :
Other physical details ill (chiefly col.)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Logos (Symbols)
9 (RLIN) 24082
Form subdivision Catalogs.
Topical term or geographic name as entry element Corporate image
9 (RLIN) 24083
General subdivision Catalogs.
Topical term or geographic name as entry element Business names
Form subdivision Catalogs.
9 (RLIN) 43905
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Ilicic, Dann
9 (RLIN) 19838
Relator term author
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Wow Branding (Firm)
9 (RLIN) 43906
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Current location Public note Full call number
2011-07-31AUM Main Library2013-06-25 2013-06-25 Book 31.95 Jordan Book Centre22.37 AUM-002210AUM Main LibraryJBC/2011/8895741.6 C559
2011-07-31AUM Main Library2013-06-25 2013-06-25 Book 31.95 Jordan Book Centre22.37 AUM-002211AUM Main LibraryJBC/2011/8895741.6 C559

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