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Go logo ! a handbook of the art of global branding : (Record no. 4734)

000 -LEADER
fixed length control field 00927nam#a2200277#a#4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190720112210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140526 2010 enk eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592535170
International Standard Book Number 1592535178
041 ## - Language
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number C366
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Cato, Mac
9 (RLIN) 14870
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Go logo ! a handbook of the art of global branding :
Remainder of title 12 keys to creating successful global brands /
Statement of responsibility, etc Mac Cato.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Beverly :
Name of publisher, distributor, etc Rockport,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 208 p. :
Other physical details ill. (chiefly col.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 2393
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 1174
Topical term or geographic name as entry element Creative ability in business.
9 (RLIN) 197
Topical term or geographic name as entry element Emotions
General subdivision Social aspects
9 (RLIN) 43931
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 25833
Topical term or geographic name as entry element Identity (Philosophical concept)
9 (RLIN) 1739
Topical term or geographic name as entry element Identity (Psychology)
9 (RLIN) 43932
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Current location Public note Full call number
2011-07-31AUM Main Library2014-05-26 2014-05-26 Book 32.52 Jordan Book Centre 22.76 AUM-013678AUM Main LibraryJBC/2011/8895658.827 C366
2014-05-26AUM Main Library2014-05-26 2014-05-26 Book      AUM-013679AUM Main Library 658.827 C366