Library of American University of Madaba
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Go logo ! a handbook of the art of global branding : 12 keys to creating successful global brands /
by Cato, Mac
Published by : Rockport, (Beverly : ) Physical details: 208 p. : ill. (chiefly col.) ISBN: 1592535178 Subject(s): Communication in marketing. | Consumer behavior. | Creative ability in business. | Emotions %Social aspects | Branding (Marketing) | Identity (Philosophical concept) | Identity (Psychology) Year: 2010
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 658.827 C366 (Browse Shelf) | Available | JBC/2011/8895 | |
| Book |
AUM Main Library | 658.827 C366 (Browse Shelf) | Available |
Includes bibliographical references.
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