| 000 -LEADER |
|---|
| fixed length control field |
01217cam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191123122955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091204s2010 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470686201 (cloth) |
|
|---|
| International Standard Book Number |
0470686200 (cloth) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
22 |
| Item number |
M385 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McKean, John, |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
27031 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Managing customers through economic cycles / |
| Statement of responsibility, etc |
John McKean. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chichester, England: |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 256 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 9 (RLIN) |
3846 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
1174 |
|
|---|
| Topical term or geographic name as entry element |
Business cycles. |
| 9 (RLIN) |
3447 |
|
|---|
| Topical term or geographic name as entry element |
Recessions. |
| 9 (RLIN) |
11035 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
