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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library | 658.812 M385 (Browse Shelf) | Available | JBC/2012/6142 | |
Book | AUM Main Library | 658.812 M385 (Browse Shelf) | Available | JBC/2012/6142 |
Includes bibliographical references and index.
Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.
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