| 000 -LEADER |
|---|
| fixed length control field |
00786nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191210143833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121204t2003 enk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273655053 |
|
|---|
| International Standard Book Number |
0273655051 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.827 |
| Item number |
R564 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Riezebos, Rik |
| 9 (RLIN) |
20809 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Brand management : |
| Remainder of title |
a theoretical and practical approach / |
| Statement of responsibility, etc |
Rik Riezebos with Bas Kist and Gert Kootstra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, England : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 331 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5688 |
| Topical term or geographic name as entry element |
Product management. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| 9 (RLIN) |
20779 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kist, Bas |
| 9 (RLIN) |
20810 |
| Relator term |
author |
|
|---|
| Personal name |
Kootstra, Gert |
| 9 (RLIN) |
20811 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
