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Brand management : a theoretical and practical approach /

by Riezebos, Rik
Authors: Kist, Bas%author | Kootstra, Gert%author Published by : Pearson Education, (Harlow, England :) Physical details: xvi, 331 p. : ill. ; 25 cm. ISBN: 0273655051 Subject(s): %Product management. | Management and Business Studies Year: 2003
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.827 R564 (Browse Shelf) Available JBC/2011/14004
Book Book AUM Main Library English Collections Hall 658.827 R564 (Browse Shelf) Available JBC/2011/14004

Includes bibliographical references and index.

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