Full Papers -- Diversity of Business Models in Software Industry -- A Licensing and Business Model for Sharing Source Code with Clients—Leveraging Open Client Innovation in the Proprietary World -- Managerial Growth Challenges in Small Software Firms: A Multiple-Case Study of Growth-Oriented Enterprises -- Internationalization of Software Firms -- Distance Factors in the Foreign Market Entry of Software SMEs -- Partnering Strategies in Global Software Business – A Contingency Perspective -- Developing a Maturity Matrix for Software Product Management -- Productization: Transforming from Developing Customer-Specific Software to Product Software -- Implementing Open Source Software Governance in Real Software Assurance Processes -- How to Define Software-as-a-Service – An Empirical Study of Finnish SaaS Providers -- The “As-a-Service”-Paradigm and Its Implications for the Software Industry – Insights from a Comparative Case Study in CRM Software Ecosystems -- Software-as-a-Service in the Telecommunication Industry: Problems and Opportunities -- How Green Is Your Software? -- Short Papers -- Board Interlocks in High Technology Ventures: The Relation to Growth, Financing, and Internationalization -- Entrepreneurial Challenges in a Software Industry -- Looking at Internationalization of a Software Firm through the Lens of Network Theory -- Goals of Software Vendors for Partner Ecosystems – A Practitioner´s View -- Anticipating Success of a Business-Critical Software Project: A Comparative Case Study of Waterfall and Agile Approaches -- Monitoring Social Media: Tools, Characteristics and Implications -- FLOSS-Induced Changes in the Software Business: Insights from the Pioneers -- The Case for Software Business as a Research Discipline -- How Can Academic Business Research Support the Finnish Software Industry? -- Software and Standards in an Emerging Domain -- Workshop on Global Outsourcing of Software Development -- Workshop on Competencies for the Globalization of Information Systems in Knowledge-Intensive Settings -- Tutorial: SaaS Business – Theory and Practice -- Tutorial: Applying Statistical Research Methods in Software Business -- Tutorial: Creating Productive Global Virtual Teams – Developing Effective Collaboration across Cultures and Time Zones -- Industrial Session: Software Business Innovation Track.

This book contains the refereed proceedings of the First International Conference on Software Business (ICSOB) in Jyväskylä, Finland, in June 2010. This inaugural conference brought together a strong international community from 17 countries from the Americas, Europe, India and Australia with research disciplines from various fields of business and technology or software management on a topic, which had until now, received only little attention from the academic community. The 13 full and 9 short papers accepted for ICSOB were selected from 35 submissions and were organized under eight themes: business models, business management, ecosystems, education and research, internationalization, open source software and social media, product management, and software as a service. The volume is completed by a short summary of each of the three keynotes, the two workshops and the three tutorials given at the conference, as well as the industrial session.