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Understanding emerging markets : building business BRIC by brick /
by Pelle, Stefano,
Published by : Response Books, (New Delhi ; | Thousand Oaks :) Physical details: 246 p. : ill., maps ; 20 cm. ISBN: 0761935576 Subject(s): Developing countries %Economic conditions. | Developing countries %Economic policy. Year: 2007
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 338.5091724 P386 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 338.5091724 P386 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 338.5091724 P386 (Browse Shelf) | Available |
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| 338.5024658 S193Managerial economics / | 338.5024658 S193Managerial economics / | 338.5024658 S193Managerial economics / | 338.5091724 P386Understanding emerging markets : | 338.5091724 P386Understanding emerging markets : | 338.5091724 P386Understanding emerging markets : |
Includes bibliographical references (p. [238]-241) and index.
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
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