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Item type | Location | Call Number | Status | Date Due |
---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 659.1 L265 (Browse Shelf) | Available | |
Book | AUM Main Library English Collections Hall | 659.1 L265 (Browse Shelf) | Available | |
Book | AUM Main Library English Collections Hall | 659.1 L265 (Browse Shelf) | Available |
659.1 L253Advertising by design : | 659.1 L265Kleppner's Advertising procedure / | 659.1 L265Kleppner's Advertising procedure / | 659.1 L265Kleppner's Advertising procedure / | 659.1 P475Strategic advertising management / | 659.1 P475Strategic advertising management / |
Includes bibliographical references (p. 789-799) and index.
Background of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.
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