Library of American University of Madaba
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Positioning : the battle for your mind /
by Ries, Al.
Authors: Trout, Jack.%author Published by : McGraw-Hill, (New York ; | London :) Physical details: viii, 213 p. ; 21 cm. ISBN: 0071373586 Subject(s): Positioning (Advertising) Year: 2001Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 659.1 R559 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 659.1 R559 (Browse Shelf) | Available |
Browsing AUM Main Library Shelves, Shelving Location: English Collections Hall Close Shelf Browser
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| 659.1 L265Kleppner's Advertising procedure / | 659.1 P475Strategic advertising management / | 659.1 P475Strategic advertising management / | 659.1 R559Positioning : | 659.1 R559Positioning : | 659.1 W419Advertising / |
"How to be seen and heard in the overcrowded marketplace"--Cover.
"With a new preface by Jack Trout"--P. [4] of cover.
Includes index.
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