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Brand manners : how to create the self-confident organisation to live the brand /
by Pringle, Hamish.
Authors: %Gordon, William%(Consultant)%author Published by : Wiley, (Chichester, England :) Physical details: xiv, 314 p. : ill. ; 24 cm. ISBN: 0470856106 Subject(s): Marketing | Brand name products %Management. Year: 2001Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.827 P957 (Browse Shelf) | Available |
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| 658.827 M547Perspectives on branding / | 658.827 N493The brand gap : | 658.827 N493Zag : the number-one strategy of high-performance brands : | 658.827 P957Brand manners : | 658.827 R564Brand management : | 658.827 R564Brand management : |
Includes bibliographical references (p. [299]-302) and index.
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