Includes bibliographical references (pages 367-396) and indexes

Fast and frugal heuristics: the adaptive toolbox / Gerd Gigerenzer and Peter M. Todd -- The recognition heuristic: how ignorance makes us smart / Daniel G. Goldstein and Gerd Gigerenzer -- Can ignorance beat the stock market? / Bernhard Borges [and others] ... -- Betting on one good reason: the take the best heuristic / Gerd Gigerenzer and Daniel G. Goldstein -- How good are simple heuristics? / Jean Czerlinski, Gerd Gigerenzer, and Daniel G. Goldstein -- Why does one-reason decision making work?: a case study in ecological rationality / Laura Martignon and Ulrich Hoffrage -- When do people use simple heuristics and how can we tell? / Jṟg Rieskamp and Ulrich Hoffrage -- Bayesian benchmarks for fast and frugal heuristics / Laura Martignon and Kathryn Blackmond Laskey -- Hindsight bias: a price worth paying for fast and frugal memory / Ulrich Hoffrage and Ralph Hertwig -- Quick estimation: letting the environment do the work / Ralph Hertwig, Ulrich Hoffrage, and Laura Martignon -- Categorization by elimination: using few clues to choose / Patricia M. Berretty, Peter M. Todd, and Laura Martignon -- How motion reveals intention: categorizing social interactions / Philip W. Blythe, Peter M. Todd, and Geoffrey F. Miller -- From pride and prejudice to persuasion: satisficing in mate search / Peter M. Todd and Geoffrey F. Miller -- Parental investment by simple decision rules / Jennifer Nerissa Davis and Peter M. Todd -- Demons versus heuristics in artificial intelligence, behavioural ecology, and economics / Adam S. Goodie, [et al.] ... -- What we have learned (so far) / Peter M. Todd and Gerd Gigenrenzer

Fast and frugal heuristics - simple rules for making decisions with realistic mental resources - are presented here. Developing computational models of heuristics shows how fast and frugal heuristics can yield adaptive decisions