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The one to one manager : , real-world lessons in customer relationship management / by Peppers, Don Publication: New York : Currency and Doubleday, 2000 . xvii, 268 p. Date:2000 Availability: Copies available: AUM Main Library (2),
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The iovemarks effect : , winning in the consumer revolution / by Roberts, Kevin Publication: Brooklyn, NY : Power House Books, 2006 . 272 p. : Date:2006 Availability: Copies available: AUM Main Library (2),
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Marketing 2.0 : , strategies for closer customer relationships / by Corbae, Gerald, Publication: Berlin ; | New York : Springer, 2003 . vi, 151 p. : 25 cm. Date:2003 Availability: Copies available: AUM Main Library (3),
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