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Shareholder value : , finance / by Grundy, Tony Publication: Oxford : Capstone Pub., 2002 . 134 p. ; 18 cm. Date:2002 Availability: Copies available: AUM Main Library (3),
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Value-based marketing : , marketing strategies for corporate growth and shareholder value / by Doyle, Peter, Publication: Chichester, England : Wiley, 2000 . xii, 370 p. : 25 cm. Date:2000 Availability: Copies available: AUM Main Library (1),
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Building strong brands / by Aaker, David A Publication: London : Pocket Books, 2010 . ix, 380 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (1),
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