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The McGraw-Hill 36-hour course : , product development /
by Belz, Andrea
Publication:
New York : McGraw-Hill, 2011
. xii, 237 p. :
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
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What were they thinking ? : , marketing lessons you can learn from products that flopped /
by McMath, Robert M.
Publication:
New York : Three Rivers Press, 1998
. xvi, 240 p. :
Date:1998
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Copies available:
AUM Main Library
(2),
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If you build it will they come? : , three steps to test and validate any market opportunity /
by Adams, Rob,
Publication:
Hoboken, N.J. : Wiley, 2010
. vii, 215 p. ;
24 cm.
Date:2010
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Copies available:
AUM Main Library
(2),
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Idea wise : , how to transform your ideas into tomorrow's innovations /
by Rivkin, Steve,
Publication:
New York : Wiley, 2002
. vii, 231 p. ;
24 cm.
Date:2002
Availability:
Copies available:
AUM Main Library
(3),
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