Library of American University of Madaba
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What were they thinking ? : marketing lessons you can learn from products that flopped /
by McMath, Robert M.
Authors: Forbes, Thom%joint author Published by : Three Rivers Press, (New York : ) Physical details: xvi, 240 p. : ill. ISBN: 081293203X Subject(s): Marketing | New products %Marketing. | Success in business. | %Marketing %management Year: 1998
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.802 M167 (Browse Shelf) | Available | JBC/2011/9930 | |
| Book |
AUM Main Library English Collections Hall | 658.802 M167 (Browse Shelf) | Available | JBC/2011/9930 |
Includes Index.
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