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Global advertising, attitudes and audiences / by Wilson, Tony. Publication: New York : Routledge, 2011 . xiv, 167 p. ; 24 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Implementing word of mouth marketing : , online strategies to identify influencers, craft stories, and draw customers / by Cakim, Idil Miriam, Publication: Hoboken, N.J. : Wiley, 2010 . xvii, 204 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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