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Strategic advertising management /
by Percy, Larry.
Publication:
Oxford : Oxford University Press, 2009
. xviii, 424 p. :
25 cm.
Date:2009
Availability:
Copies available:
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(2),
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Presentation planning and media relations for the pharmaceutical industry /
by Lidstone, John,
Publication:
Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003
. vi, 151 p. :
25 cm.
Date:2003
Availability:
Copies available:
AUM Main Library
(2),
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Advertising and promotion : , an integrated marketing communications perspective /
by Belch, George E.
Publication:
New York : McGraw-Hill/Irwin, 2012
. xxxv, 769 p. :
29 cm.
Date:2012
Availability:
Copies available:
AUM Main Library
(2),
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Advertising campaign strategy : , a guide to marketing communication plans /
by Parente, Donald.
Publication:
Fort Worth : Dryden Press, 2000
. xxi, 371 p. :
24 cm.
Date:2000
Availability:
Copies available:
AUM Main Library
(1),
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Integrated advertising, promotion & marketing communications /
by Clow, Kenneth E.
Publication:
Upper Saddle River, N.J. : Pearson Prentice Hall, 2004
. xxvii, 538 p. :
28 cm.
Date:2004
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Copies available:
AUM Main Library
(1),
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Integrated advertising, promotion, and marketing communications /
by Clow, Kenneth E.,
Publication:
New York, NY : Pearson, 2022
. xx, 469 p. :
27 cm
Date:2022
Availability:
Copies available:
AUM Main Library
(1),
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