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Strategic advertising management /

by Percy, Larry.
Authors: Elliott, Richard H.%joint author Published by : Oxford University Press, (Oxford :) Physical details: xviii, 424 p. : ill. (some col.) ; 25 cm. ISBN: 0199532575 Subject(s): Sales promotion. | Advertising %Management. | Strategic planning. | Communication in marketing. Year: 2009
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 659.1 P475 (Browse Shelf) Available JBC/2011/10689
Book Book AUM Main Library English Collections Hall 659.1 P475 (Browse Shelf) Available JBC/2011/10689

Includes bibliographical references and index.

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