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Copywriting : , successful writing for design, advertising and marketing /
by Shaw, Mark
Publication:
London : Laurence King, 2009
. 216 p. :
Date:2009
Availability:
Copies available:
AUM Main Library
(2),
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The anatomy of buzz : , real-life lessons in world-of- mouth marketing /
by Rosen, Emanuel
Publication:
New York : Doubleday, 2004
. xvi, 360 p.
Date:2004
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AUM Main Library
(2),
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Rubies in the orchard : , the POM queen's secrets to marketing just about anything /
by Resnick, Lynda
Publication:
New York : Broadway Book, 2010
. xxviii, 211 p. [8] of plates.
Date:2010
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Copies available:
AUM Main Library
(2),
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It's not who you know, it's who knows you! : , the small business guide to raising your profits by raising your profile /
by Avrin, David.
Publication:
Hoboken, N.J. : Wiley, 2010
. xxii, 216 p. ;
24 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
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Advertising and promotion : , an integrated marketing communications perspective /
by Belch, George E.
Publication:
New York : McGraw-Hill/Irwin, 2012
. xxxv, 769 p. :
29 cm.
Date:2012
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Copies available:
AUM Main Library
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Marketing : , principles of advertising & IMC 2.e /
by Duncan, Tom
Publication:
[New York] : McGraw-Hill/Irwin, 2008
. 724 p. ;
28 cm.
Date:2008
Availability:
Copies available:
AUM Main Library
(3),
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The art of client service /
by Solomon, Robert.
Publication:
New York : Kaplan, 2008
. xxviii, 180 p. :
20 cm.
Date:2008
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Copies available:
AUM Main Library
(2),
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Integrated advertising, promotion & marketing communications /
by Clow, Kenneth E.
Publication:
Upper Saddle River, N.J. : Pearson Prentice Hall, 2004
. xxvii, 538 p. :
28 cm.
Date:2004
Availability:
Copies available:
AUM Main Library
(1),
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