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The anatomy of buzz : real-life lessons in world-of- mouth marketing /

by Rosen, Emanuel
Published by : Doubleday, (New York : ) Physical details: xvi, 360 p. ISBN: 0385526326 Subject(s): Marketing | Advertising. | Word-of-mouth advertising. Year: 2004
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 R813 (Browse Shelf) Available JBC/2011/9930
Book Book AUM Main Library English Collections Hall 658.8 R813 (Browse Shelf) Available JBC/2011/9930

Includes bibliographical references and index

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