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Copycats : , how smart companies use imitation to gain a strategic edge / by Shenkar, Oded. Publication: Boston, Mass. : Harvard Business Press, 2010 . 241 p. ; 22 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Product release planning : , methods, tools, and applications / by Ruhe, Gunther. Publication: Boca Raton, FL : CRC Press, 2010 . xvi, 323 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (1),
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If you build it will they come? : , three steps to test and validate any market opportunity / by Adams, Rob, Publication: Hoboken, N.J. : Wiley, 2010 . vii, 215 p. ; 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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