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Qualitative research methods in public relations and marketing communications /
by Daymon, Christine.
Publication:
New York, NY : Routledge, 2011
. xi, 397 p. ;
25 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
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Marketing research : , an applied orientation /
by Malhotra, Naresh K.,
Publication:
New York, NY : Pearson, 2020
. 882 p. ;
29 cm.
Date:2020
Availability:
Copies available:
AUM Main Library
(1),
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