Library of American University of Madaba
Your cart is empty.
Marketing research : an applied orientation /
by Malhotra, Naresh K.,
Published by : Pearson, (New York, NY :) Physical details: 882 p. ; 29 cm. ISBN: 1292265639 Subject(s): Marketing research | Marketing research %Methodology Year: 2020
Tags from this library:
No tags from this library for this title.
| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.83 M249 (Browse Shelf) | Available | inv 2023/0174 |
Revised edition of the author's Marketing research, c2010
Includes bibliographical references and index
Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting
There are no comments for this item.