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Consumer behavior knowledge for effective sports and event marketing /
Publication:
New York : Psychology Press, 2011
. xxxiv, 314 p.
23 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
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Sport marketing /
by Mullin, Bernard James.
Publication:
Champaign, IL : Human Kinetics, 2007
. xii, 539 p. :
29 cm.
Date:2007
Availability:
Copies available:
AUM Main Library
(2),
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Sport promotion and sales management /
by Irwin, Richard L.,
Publication:
Champaign, IL : Human Kinetics, 2002
. xiii, 457 p. :
29 cm.
Date:2002
Availability:
Copies available:
AUM Main Library
(1),
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