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The anatomy of buzz : , real-life lessons in world-of- mouth marketing /
by Rosen, Emanuel
Publication:
New York : Doubleday, 2004
. xvi, 360 p.
Date:2004
Availability:
Copies available:
AUM Main Library
(2),
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Implementing word of mouth marketing : , online strategies to identify influencers, craft stories, and draw customers /
by Cakim, Idil Miriam,
Publication:
Hoboken, N.J. : Wiley, 2010
. xvii, 204 p. :
24 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
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Brains on fire : , igniting powerful, sustainable, word of mouth movements /
Publication:
Hoboken, N.J. : Wiley, 2010
. xxxiii, 184 p. :
23 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
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