Library of American University of Madaba

Normal View MARC View ISBD View

Peter, J. Paul.

Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill Irwin, 2010. - xix, 554 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 0071267816 9780071267816

Subjects--Topical Terms:
Consumer behavior.
Marketing

LC Class. No.: HF5415.3 / .P468 2010

Dewey Class. No.: 658.8342 / P468