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Consumer behavior & marketing strategy / (Record no. 1052)

000 -LEADER
fixed length control field 00833cam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190912131338.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090921s2010 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071267816
International Standard Book Number 9780071267816
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number .P468 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 22
Item number P468
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
9 (RLIN) 10395
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Consumer behavior & marketing strategy /
Statement of responsibility, etc J. Paul Peter, Jerry C. Olson.
246 3# - VARYING FORM OF TITLE
Title proper/short title Consumer behavior and marketing strategy
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 554 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 1174
Topical term or geographic name as entry element Marketing
9 (RLIN) 15042
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
9 (RLIN) 10396
Relator term joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Shelving location Current location Public note Full call number
2011-09-05AUM Main Library2013-01-26 2013-01-26 Book 23.43 Jordan Book center16.40 AUM-013765English Collections HallAUM Main LibraryJBC/2011/10695658.8342 P468
2011-09-05AUM Main Library2013-01-26 2013-01-26 Book 23.43 Jordan Book center16.40 AUM-013766English Collections HallAUM Main LibraryJBC/2011/10695658.8342 P468

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