000 -LEADER |
fixed length control field |
00833cam a2200253 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190912131338.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090921s2010 nyua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071267816 |
|
International Standard Book Number |
9780071267816 |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
.P468 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 |
Edition number |
22 |
Item number |
P468 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
9 (RLIN) |
10395 |
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Consumer behavior & marketing strategy / |
Statement of responsibility, etc |
J. Paul Peter, Jerry C. Olson. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Consumer behavior and marketing strategy |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 554 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
9 (RLIN) |
1174 |
|
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
15042 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olson, Jerry C. |
Fuller form of name |
(Jerry Corrie), |
Dates associated with a name |
1944- |
9 (RLIN) |
10396 |
Relator term |
joint author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |