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Consumer behavior & marketing strategy /

by Peter, J. Paul.
Authors: Olson, Jerry C.%(Jerry Corrie),%1944-%joint author Published by : McGraw-Hill Irwin, (New York :) Physical details: xix, 554 p. : ill. ; 27 cm. ISBN: 0071267816 Subject(s): Consumer behavior. | Marketing Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8342 P468 (Browse Shelf) Available JBC/2011/10695
Book Book AUM Main Library English Collections Hall 658.8342 P468 (Browse Shelf) Available JBC/2011/10695

Includes bibliographical references and index.

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