Library of American University of Madaba

Normal View MARC View ISBD View

Harvard business review on brand management. Brand management - Boston, MA : Harvard Business School Press, 1999. - v, 204 p. : ill. ; 21 cm. - The Harvard business review paperback series .

Contains articles previously published in the Harvard business review. Includes index.

ISBN: 1578511445 (alk. paper) 9781578511440

Subjects--Topical Terms:
Brand name products.

LC Class. No.: HD69.B7 / H37 1999

Dewey Class. No.: 658.827 / H339