000 -LEADER |
fixed length control field |
00803pam a22002414a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190918132055.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
990209s1999 maua 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1578511445 (alk. paper) |
|
International Standard Book Number |
9781578511440 |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
H37 1999 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
21 |
Classification number |
658.827 |
Item number |
H339 |
245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Harvard business review on brand management. |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
Brand management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston, MA : |
Name of publisher, distributor, etc |
Harvard Business School Press, |
Date of publication, distribution, etc |
1999. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
v, 204 p. : |
Other physical details |
ill. ; |
Dimensions |
21 cm. |
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The Harvard business review paperback series |
9 (RLIN) |
12957 |
500 ## - GENERAL NOTE |
General note |
Contains articles previously published in the Harvard business review. |
|
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products. |
9 (RLIN) |
9407 |
730 0# - ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Harvard business review. |
9 (RLIN) |
12958 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |