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Harvard business review on brand management.

Series: The Harvard business review paperback series Published by : Harvard Business School Press, (Boston, MA :) Physical details: v, 204 p. : ill. ; 21 cm. ISBN: 1578511445 Subject(s): Brand name products. Year: 1999
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.827 H339 (Browse Shelf) Available JBC/2011/10695
Book Book AUM Main Library English Collections Hall 658.827 H339 (Browse Shelf) Available JBC/2011/10695

Contains articles previously published in the Harvard business review.

Includes index.

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