Library of American University of Madaba

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Pride, William M.

Marketing foundations / William M. Pride, O. C. Ferrell. - 4th ed. - Mason, OH : South Western Cengage Learning, 2011. - xix, 441 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780538756372

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / P658

Dewey Class. No.: 658.8 / P658