Library of American University of Madaba

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Miletsky, Jason I.

Perspectives on branding / Jason I. Miletsky, Genevieve Smith. - Boston, Mass. : Course Learning, 2009. - xvi, 276 p. : ill. ; 23 cm.

Includes index.

ISBN: 9781598638721

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.
Branding (Marketing)--Case studies.
Brand name products--Case studies.

LC Class. No.: HD69.B7 / M547

Dewey Class. No.: 658.827 / M547