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Perspectives on branding / (Record no. 1910)

000 -LEADER
fixed length control field 00791cam a22002414a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190923140428.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080812s2009 maua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781598638721
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number M547
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number M547
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Miletsky, Jason I.
9 (RLIN) 15086
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Perspectives on branding /
Statement of responsibility, etc Jason I. Miletsky, Genevieve Smith.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc Course Learning,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 276 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 25833
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 9407
Topical term or geographic name as entry element Branding (Marketing)
Form subdivision Case studies.
9 (RLIN) 16005
Topical term or geographic name as entry element Brand name products
Form subdivision Case studies.
9 (RLIN) 16006
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Genevieve.
9 (RLIN) 16007
Relator term joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Shelving location Current location Public note Full call number
2011-09-27AUM Main Library2013-03-12 2013-03-12 Book 29.10 Jordan Book Centre21.83 AUM-013691English Collections HallAUM Main LibraryJBC/2011/12360658.827 M547
2011-09-27AUM Main Library2013-03-12 2013-03-12 Book 29.10 Jordan Book Centre21.83 AUM-013692English Collections HallAUM Main LibraryJBC/2011/12360658.827 M547
Languages: 
English |
العربية