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Elliott, Richard H.

Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan. - Oxford : Oxford University Press, 2011. - xv, 303 p. : ill. ; 25 cm.

Includes bibliographical references (p. 283-284) and index.

ISBN: 9780199565214 (pbk.) 019956521X

Subjects--Topical Terms:
Product management.
Strategic planning.

LC Class. No.: HF5415.15 / .E43 2011

Dewey Class. No.: 658.827 / E468