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Elliott, Richard H.

Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan. - Oxford : Oxford University Press, 2011. - xv, 303 p. : ill. ; 25 cm.

Includes bibliographical references (p. 283-284) and index.

9780199565214 (pbk.) 019956521X


Product management.
Strategic planning.

HF5415.15 / .E43 2011

658.827 / E468