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Strategic brand management / (Record no. 2311)

000 -LEADER
fixed length control field 00818cam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009152049.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101206s2011 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199565214 (pbk.)
International Standard Book Number 019956521X
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number .E43 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number E468
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
9 (RLIN) 5687
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Strategic brand management /
Statement of responsibility, etc Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 303 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 283-284) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 5688
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 1252
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry.
9 (RLIN) 5689
Relator term joint author
Personal name Pervan, Simon.
9 (RLIN) 5690
Relator term joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Date last borrowed Total Checkouts Damaged status Barcode Shelving location Current location Public note Full call number
2011-09-05AUM Main Library2015-10-21 2013-01-22 Book 31.15 Jordan Book Centre21.802015-08-251 AUM-013682English Collections HallAUM Main LibraryJBC/2011/10689658.827 E468
2011-09-05AUM Main Library2013-01-22 2013-01-22 Book 31.15 Jordan Book Centre21.80   AUM-013683English Collections HallAUM Main LibraryJBC/2011/10689658.827 E468
Languages: 
English |
العربية