Library of American University of Madaba

Normal View MARC View ISBD View

West, Douglas C.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - 2nd ed. - Oxford : Oxford University Press, 2010. - xxvi, 585 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780199556601 (pbk.) 0199556601 (pbk.)

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.

LC Class. No.: HF5415.135 / .W47 2010

Dewey Class. No.: 658.8101 / W516