| 000 -LEADER |
|---|
| fixed length control field |
01074cam a2200265 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191014110117.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100113s2010 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199556601 (pbk.) |
|
|---|
| International Standard Book Number |
0199556601 (pbk.) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.W47 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8101 |
| Edition number |
22 |
| Item number |
W516 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
West, Douglas C. |
| 9 (RLIN) |
1604 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Strategic marketing : |
| Remainder of title |
creating competitive advantage / |
| Statement of responsibility, etc |
Douglas West, John Ford, and Essam Ibrahim. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 585 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
1605 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
363 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ford, John B. |
| Fuller form of name |
(John Battice), |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
1606 |
| Relator term |
joint author |
|
|---|
| Personal name |
Ibrahim, Essam. |
| 9 (RLIN) |
1607 |
| Relator term |
joint author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Public note |
Inhaltsverzeichnis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
