Library of American University of Madaba
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Strategic marketing : creating competitive advantage /
by West, Douglas C.
Authors: Ford, John B.%(John Battice),%1949-%joint author | Ibrahim, Essam.%joint author Published by : Oxford University Press, (Oxford :) Physical details: xxvi, 585 p. : col. ill. ; 25 cm. ISBN: 0199556601 Subject(s): Marketing %Decision making. | Marketing %Management. Year: 2010Online Resources:
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.8101 W516 (Browse Shelf) | Available | JBC/2011/10689 | |
| Book |
AUM Main Library English Collections Hall | 658.8101 W516 (Browse Shelf) | Available | JBC/2011/10689 |
Includes bibliographical references and index.
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