Library of American University of Madaba

Normal View MARC View ISBD View

Fifield, Paul.

Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / Paul Fifield. - Amsterdam : Elsevier Butterworth-Heinemann, 2008. - xxviii, 599 p. : ill. ; 25 cm.

Includes index.

ISBN: 9780750686310 0750686316

Subjects--Topical Terms:
Marketing--Management.
Marketing--Planning.
Strategic planning.

LC Class. No.: HF5415 / F463

Dewey Class. No.: 658.802 / F463