000 -LEADER |
fixed length control field |
00837nam a2200241z 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151029101411.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
071002s2008 ne a 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750686310 |
|
International Standard Book Number |
0750686316 |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
F463 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
22 |
Item number |
F463 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fifield, Paul. |
9 (RLIN) |
1250 |
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Marketing strategy masterclass : |
Remainder of title |
the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / |
Statement of responsibility, etc |
Paul Fifield. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Amsterdam : |
Name of publisher, distributor, etc |
Elsevier Butterworth-Heinemann, |
Date of publication, distribution, etc |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxviii, 599 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
363 |
|
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Planning. |
9 (RLIN) |
1251 |
|
Topical term or geographic name as entry element |
Strategic planning. |
9 (RLIN) |
1252 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |