Library of American University of Madaba
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Trout, Jack.
A genie's wisdom : a fable of how a CEO learned to be a marketing genius / Jack Trout. - Hoboken, N.J. : Wiley, 2003. - viii, 120 p. : ill. ; 23 cm.
The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
9780471236085 047123608X (cloth)
Marketing--Decision making.
Branding (Marketing)
Marketing--management
658.8 / T861
A genie's wisdom : a fable of how a CEO learned to be a marketing genius / Jack Trout. - Hoboken, N.J. : Wiley, 2003. - viii, 120 p. : ill. ; 23 cm.
The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
9780471236085 047123608X (cloth)
Marketing--Decision making.
Branding (Marketing)
Marketing--management
658.8 / T861