Library of American University of Madaba
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A genie's wisdom : a fable of how a CEO learned to be a marketing genius /
by Trout, Jack.
Published by : Wiley, (Hoboken, N.J. :) Physical details: viii, 120 p. : ill. ; 23 cm. ISBN: 047123608X Subject(s): Marketing %Decision making. | Branding (Marketing) | %Marketing %management Year: 2003Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 658.8 T861 (Browse Shelf) | Available |
The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
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