| 000 -LEADER |
|---|
| fixed length control field |
01317cam a22002534a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190703111554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020906s2003 njua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471236085 |
|
|---|
| International Standard Book Number |
047123608X (cloth) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| Item number |
T861 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trout, Jack. |
| 9 (RLIN) |
32139 |
| 245 12 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
A genie's wisdom : |
| Remainder of title |
a fable of how a CEO learned to be a marketing genius / |
| Statement of responsibility, etc |
Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 120 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
1605 |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
25833 |
|
|---|
| 9 (RLIN) |
25454 |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
management |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/bios/wiley044/2002014454.html |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/wiley036/2002014454.html |
|
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/wiley031/2002014454.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
