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Rubio, Janet.

Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth / Janet Rubio, Patrick Laughlin. - New York : Wiley, 2002. - xiv, 272 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0471035130 9780471035138


Customer relations.
Customer loyalty.
Consumer satisfaction.
Success in business.

658.81 / R896