Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /
Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli.
- New York : Routledge, 2010.
- viii, 127 p. : ill. ; 23 cm.
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.