//]]>
Neves, Marcos Fava.

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli. - New York : Routledge, 2010. - viii, 127 p. : ill. ; 23 cm.

Includes bibliographical references and index.

How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.

9780415873772 (pbk. : alk. paper) 0415873754 (hardback : alk. paper) 9780415873758 (hardback : alk. paper) 0415873770 (pbk. : alk. paper)


Strategic planning.
Industrial management
Marketing
Competition.

HD30.28 / .N4814 2010

658.802 / N481