Library of American University of Madaba
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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /
by Neves, Marcos Fava.
Authors: Consoli, Matheus Alberto.%joint author | %Castro, Luciano Thome e.%joint author Published by : Routledge, (New York :) Physical details: viii, 127 p. : ill. ; 23 cm. ISBN: 0415873770 Subject(s): Strategic planning. | Industrial management | Marketing | Competition. Year: 2010
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.802 N481 (Browse Shelf) | Available | JBC/2011/11367 | |
| Book |
AUM Main Library English Collections Hall | 658.802 N481 (Browse Shelf) | Available | JBC/2011/11367 |
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
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