| 000 -LEADER |
|---|
| fixed length control field |
01758cam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190909100331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090730s2010 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415873772 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
0415873754 (hardback : alk. paper) |
|
|---|
| International Standard Book Number |
9780415873758 (hardback : alk. paper) |
|
|---|
| International Standard Book Number |
0415873770 (pbk. : alk. paper) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.28 |
| Item number |
.N4814 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
22 |
| Item number |
N481 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Neves, Marcos Fava. |
| 9 (RLIN) |
5783 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Marketing methods to improve company strategy : |
| Remainder of title |
applied tools and frameworks to improve a company's competitiveness using a network approach / |
| Statement of responsibility, etc |
Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 127 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 9 (RLIN) |
1252 |
|
|---|
| Topical term or geographic name as entry element |
Industrial management |
| 9 (RLIN) |
25368 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
15042 |
|
|---|
| Topical term or geographic name as entry element |
Competition. |
| 9 (RLIN) |
1765 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Consoli, Matheus Alberto. |
| 9 (RLIN) |
5785 |
| Relator term |
joint author |
|
|---|
| 9 (RLIN) |
5784 |
| Personal name |
Castro, Luciano Thome e. |
| Relator term |
joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
